Art Director
Yamaha Header.jpg

Yamaha Slow and Steady

A series of print ad for Yamaha that aims to encourage bikers to wear helmet.


Slow and Steady

It doesn't matter how fast or slow you go when driving. Wearing a helmet is a must. Because not wearing one is a life-and-death situation.

Yamaha Motors believes that helmets provide riders (and animals *wink*) a stronger safety on the road.




Spec Work For

Yamaha Motors


The Idea

Helmets are crucial to a motorcycle rider's life. Even how slow they go. To emphasize its importance, two of the slowest known animals are seen wearing Yamaha helmets to protect themselves from any dangers they may face. 


Slow and Steady Print Ads Mokcup
Workflow of Slow and Steady